Press Release

De Beers launches ‘Ombré Desert Diamonds’ jewellery beacon and ‘Origin, De Beers Group’ polished diamonds

First ‘beacon’ product in more than a decade will support category demand for natural diamonds, while Origin initiative will differentiate De Beers-sourced polished diamonds Rapid delivery of Origins strategy priorities and reinforced commitment to driving demand for natural diamondsLAS VEGAS, US – Media OutReach Newswire – 12 June 2025 – De Beers Group today unveiled […]