Tourism is on the rise like never before. A recent World Economic Forum report, in partnership with Kearney and the Saudi Ministry of Tourism, reveals a powerful trend: 30 billion tourist trips are expected globally by 2034, with the sector contributing a massive $16 trillion to the global economy—that’s over 11% of global GDP!🚀 Faster Than the Global Economy
Tourism is growing 1.5 times faster than the overall economy. But it’s not just about travel anymore—it’s about transformation. From eco-tourism and sports tourism to smart travel technology, the industry is changing how we explore the world.
🌏 Asia Leads the Way
Asia is set to become the fastest-growing tourism market. By 2030, India and China will account for over 25% of all international travellers. Countries like Thailand, Sri Lanka, Indonesia, and Saudi Arabia are also scaling up with huge investments in their tourism industries.
🎯 What’s Driving the Boom?
- Sports tourism alone could reach $1.7 trillion by 2032
- Eco-tourism is growing at 14% every year
- Travel tech is booming—from AI to booking platforms—with the market expected to nearly double by 2033
But it’s not all sunshine and plane tickets.
⚠️ The Warning Signs
Without action, tourism’s carbon footprint could rise from 8% to 15% of global emissions by 2034. Tourist waste might hit 205 million tons a year, and labour shortages remain a global challenge. The UK reported a 53% turnover in hospitality jobs last year, and the US is still struggling to hire.
💡 What Needs to Happen
Tourism must become smarter, greener, and fairer:
- Invest in sustainable infrastructure
- Train and retain a diverse, skilled workforce
- Support local communities and preserve cultures
- Prepare for climate and economic disruptions
🌍 Voices from the Frontline
“Tourism isn’t just about holidays. It’s about economies, culture, cooperation—and it must be reimagined for a better future.”
— Børge Brende, President, World Economic Forum
“In Saudi Arabia, we’re building tourism for tomorrow—green, inclusive, and visionary. And we invite the world to join us.”
— H.E. Ahmed Al-Khateeb, Minister of Tourism, Saudi Arabia
“The path ahead is clear: blend innovation with responsibility. Let’s make tourism not just bigger—but better for everyone.”
— Bob Willen, Kearney
🌟 The Takeaway
Tourism is more than travel—it’s a global force. If guided right, it can unlock jobs, peace, progress, and prosperity. The future of travel is not just to see the world—but to help shape it.
