The campaign utilises Grab’s digital ecosystem, which involves ride-hailing, meal delivery, and personalised travel experiences, making travel more convenient and seamless. The campaign invites Thai and international tourists to explore top landmarks and hidden gems while celebrating Thai culture, nature, and local charm. Grab’s digital platform powers the experience, making every journey smooth, connected, and worry-free. The promotion incentivises visits to both major sites and undiscovered treasures by offering discounts through promo codes such as “AMAZING25” until December, encouraging tourists to stay longer and explore more places.
Apart from encouraging tourism, the effort helps local economies by highlighting traditional crafts and regional specialities, with the goal of more evenly distributing tourism advantages. With the focus on sustainable tourism practices and inviting guests to see Thailand’s rich cultural heritage while enjoying modern amenities, the collaboration supports Thailand’s goal of promoting smart transportation and portrays the country as a technologically advanced, tourist-friendly destination.
Ms. Thapanee Kiatphaibool, Governor of the Tourism Authority of Thailand (TAT), expressed confidence that the collaboration would renew the tourism sector and have long-term positive effects on communities across the country, making Thailand an even more appealing and accessible destination.
Mr. Apichai Chatchalermkit, TAT Deputy Governor for the Domestic Market, stated: “TAT is driving Thai tourism in 2025 under the Amazing Thailand Grand Tourism and Sports Year campaign. We aim to encourage consistent travel throughout the year, helping people discover their own Grand Moments. By promoting 55 must-visit provinces through local stories and fresh perspectives, we’re revealing Thailand’s hidden beauty. Strengthening traveller confidence is key, and our partnership with Grab supports a more sustainable and appealing image for Thai tourism.”
A major attraction of the campaign is the involvement of two of Thailand’s most talked-about stars, Ling Ling – Sirilak Khong and Aom – Kornnaphat Settharattanapong, who join as “Friends of Grab” to help promote travel across the country. Their influence is already showing results, with the campaign’s media blitz topping X’s trending list, drawing over 2.3 million engagements and more than a million reposts within the first 24 hours. Their strong pan-Asian following is expected to further boost tourism, especially from key regional markets like China.
Ms. Chantsuda Thananitayaudom, Country Head of Grab Thailand, said: “As TAT’s official partner and a member of the Tourism Taskforce, Grab is committed to supporting the recovery and growth of Thailand’s tourism sector. Our services continue to evolve to meet traveller needs, seamlessly connecting major cities and lesser-known gems. Through collaborative campaigns like this one, we’re proud to play an active role in revitalising tourism nationwide.”
Travellers can also take part in the exclusive “Pai Mueang Na Tiew Suk Kan Yai Wai Jai Grab” – Visit Hidden Cities Enjoy More Trust Grab promotion. By using Grab services in any of the 55 participating provinces, users stand a chance to win exclusive experiences with Ling and Aom. Promo codes let travellers customise their journeys – choose ‘NATURE’ for Ling’s scenic escapes or ‘CITY’ for Aom’s vibrant urban adventures. No minimum spend is required, and the promotion runs until 12 August 2025. In addition, Grab and TAT are offering up to 100 Baht off with the code “AMAZING25” on eligible Grab services, including transport, food, and parcel delivery, valid through 31 December 2025.
